Hello there..

Welcome. I'm a senior leader with 17 years of experience in executive management and consultancy, focused on one core challenge: bridging the gap between complex data and the customer. My background isn't just in data; it's rooted in customer and user experience design, which shapes how I approach defining enterprise data strategy and leading agile teams.

Here, I'll be sharing insights on the full data lifecycle, from capture and architecture to insight and action. We'll explore digital transformation, analytics, and data-driven strategies, all with the practical goal of optimising the customer experience and driving results.